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Vision

To provide a comprehensive and empowering ecosystem; hence, enabling Saudi women's
contribution to the economy and active participation in social development.

To provide a comprehensive and empowering ecosystem; hence, enabling Saudi women's contribution to the economy and active participation in social development.

Mission

Equipping women with the skills needed to become productive members of the community,

and preparing them for the job market through the various arts and crafts training programs.

Equipping women with the skills needed to become productive members of the community, and preparing them for the job market through the various arts and crafts training programs.

Values

Objectives

Unlocking women’s potential and upskilling their competencies to develop their socioeconomic role

Equipping women with skills that are required in the labor market

Contributing to preserving Saudi traditional arts and folk crafts

Elevating the standards of quality and professionalism in the training and production ecosystem of arts and crafts

Providing local manufacturing services for handmade products by Saudi labor, as an alternative to imported and counterfeit products