In order to maximize the return on the company’s resources and take them to next level, Nafisa Shams sought to optimize its technology and resources to support the women’s production lines. In the era of e-commerce, Nafisa Shams has adapted its organizational and IT strategies to give beneficiaries more opportunities to keep abreast of the constant change in consumer behaviors and preferences. It has launched a website dedicated to selling its products and communicating with individual and corporate customers.